WEAVING PAYMENTS MAGIC FOR A FINTECH

GPS already handled payments for the world’s biggest Fintechs, so when they rebranded, Thredd needed to position themselves as a ‘true partner’ for payments innovation. We helped them weave a seamless story that grabbed the attention of banking and corporate decision-makers.

It pays to be different

In a sector where rivals were parroting the same story about fintech innovation, Redwood presented a differentiating proposition for Thredd: Weaving payments magic. This platform positioned Thredd as a partner that could make the transactional transformational: quietly making complex payments processes so simple and seamless that consumers barely notice them.

Establishing the golden thread

Leaning into the bold new brand VI we created a thumb-stopping social campaign that used stop motion to showcase the power of payments magic across four films. From impossible card tricks to levitating plates, magic hats and balloon animals, we turned Thredd’s payments processing value prop into a memorable series of extraordinary performances. Our copywriting team worked closely with development partners to translate a complex offering into a clear, compelling story across a new interactive site that carried the idea of weaving payments magic deep into the detail of its propositions.

Weaving content magic

To turn the brand positioning of true partnership from words on a wall to an authentic behaviour, Thredd needed to become a go-to content destination that could offer valuable help to people running payments innovation programmes. So, we developed a hybrid content studio model designed to flex to the changing needs of the brand as it launched and scaled; shifting from creative brand assets to always-on editorial content. The studio developed a series of expert guides, thought leadership and event content to support the brand launch.